OUR STORY

At Genesis, we understand the importance of being seen, valued, and truly cared for! Founded in 2018 in the heart of California, our journey began with a vision that has grown into a mission of providing not just incontinence products, but SIMPLY BETTER CARE for our seniors. Starting from a humble home-based business, we've grown from a garage office operation to a brand that continuously redefines and upgrades the standards of elderly care.


Genesis isn't just a brand. Behind the name is a commitment and promise of care, empathy, and excellence. We understand that finding genuine care isn't just about producing top-notch products, but it's more about finding a partner who truly understands your journey and will be there every step of the way.


Founded by CEO Jack Johar and his wife Marilou Johar, Genesis is driven by a deep understanding of the importance of comfort and reliability for individuals or the elderly dealing with nagging incontinence problems.

OUR STORY

At Genesis, we understand the importance of being seen, valued, and truly cared for! Founded in 2018 in the heart of California, our journey began with a vision that has grown into a mission of providing not just incontinence products, but SIMPLY BETTER CARE for our seniors. Starting from a humble home-based business, we've grown from a garage office operation to a brand that continuously redefines and upgrades the standards of elderly care.


Genesis isn't just a brand. Behind the name is a commitment and promise of care, empathy, and excellence. We understand that finding genuine care isn't just about producing top-notch products, but it's more about finding a partner who truly understands your journey and will be there every step of the way.


Founded by CEO Jack Johar and his wife Marilou Johar, Genesis is driven by a deep understanding of the importance of comfort and reliability for individuals or the elderly dealing with nagging incontinence problems.

You Deserve Better Care!

Jack Johar, our CEO believes that the elderly deserve the same level of care provided to babies or children, but it’s a sad reality that our seniors are often not considered a priority in the society.


With that in mind, Genesis together with sister company Meddcare responded by providing the best products that will give the elderly ultimate care, comfort, and peace of mind. What began as a venture centered around adult diapers quickly evolved into something bigger than a business - it has become a life mission to make our elderly a TOP PRIORITY.


Our journey began with a robust commitment to redefine and uplift the standards of senior care. Through our concerted efforts, we have pioneered a comprehensive array of body-worn and ancillary products meticulously designed to cater to every aspect of your needs, offering NEXT-LEVEL comfort and reliability that goes beyond the ordinary!


Seeing that there is a critical gap in the market for bariatric patients, we took immediate action, ensuring that we improve our products, from coverage to absorptive capacity, to provide maximum levels of comfort and care!


Today, our Nexgen and Dignifi lines that produce incontinence products and adult diapers have become household names alongside Best Care offering medical gloves, living proof of the trust and reliability we've established in the market through the years.


When the going gets tough, the tougher we morphed! Our mission kept us swimming despite shark-infested waters. Our journey reflects the spirit of resilience, persistence, innovation, and commitment to providing our customers with nothing but the best simply by getting BETTER with what we do.

Transforming Your Golden Years to the Best Years of Your Life!

You deserve the best, and we are here to deliver just that! We are not cutting corners on our commitment to putting you first. At Genesis, we don't compromise on quality, care, or reliability.

From a two-man team starting with our hardworking founder and co-founder, we have now steadily grown to a dedicated and diverse team of more than 200 employees from all over the world, who work tirelessly around the clock to ensure every product is mind-mapped and created with our elderly comfort and care in mind!

This reflects our commitment to providing you with ultimate comfort, convenience, and care with products that are industry-certified, high-quality, and affordable, ensuring CUSTOMER HAPPINESS!

Genesis GIVES BACK to the elderly, and touches many lives, by offering the best adult diapers, incontinence pads, gloves, plus hygiene and home care products in more than 3,000 pharmacies, supermarkets, and stores in the United States alone. Our products can also be conveniently purchased here on our website or on e-commerce giants Amazon and Flipkart.

Looking ahead, we will always be focused on meeting and exceeding the needs of our elderly. With the adult diaper industry experiencing unprecedented growth, we are bent on meeting the rising demand, and going above and beyond on the quality, affordability, and comfort our customers have come to rely on.

We also have a global reach, ensuring that our products are delivered to your doorstep, regardless of where you are in the world!